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ACCORDING TO IDC: DYNABOOK IS THE FASTEST GROWING MOBILE COMPUTING SUPPLIER OF BUSINESS LAPTOPS IN ISRAEL IN 2020; IT WAS THE 3RD LARGEST SUPPLIER DURING THE SECOND HALF OF 2020

24 January 2021, TLV, Israel – Research company IDC states in its local Israel market analysis, that dynabook is the fastest growing supplier of business/enterprise laptops in 2020 (with a growth of more than 800% compared to 2019). The company reached a market share of 19% of the business laptops market segment in the second half of 2020 and is in third place after Lenovo and HP.

Total sales of laptops to the corporate and government business sector in Israel in the second half of the year amounted to about 400,000 units.

"The Corona pandemic caused schools and businesses across the world to close, which has meant people have had to adapt to working from home and distance learning has become the norm. This has led to an increased demand for laptops," said Ronald Ravel, B2B Director responsible for Eastern Europe, Turkey, Israel and Benelux at dynabook.

Ravel continues: “Educational and government institutions have had to equip teachers around the country with laptops. The trend seen in the latest IDC report illustrates the continuing B2B growth in dynabook's activity in Israel.”

Israeli businesses are known for their early adoption in innovative business technologies and products. As part of the Sharp and Foxconn Group, dynabook has benefitted from the added flexibility in development and production and has been able to respond quickly to market needs at lower costs.

Over the years, dynabook has demonstrated a deep commitment to the B2B computing market in Israel. "Mafil has been our distributor in Israel for 25 years (for both Toshiba and dynabook) and continues to assist us in establishing a strong premium brand in the region. Our mission is develop and increase our customer base," concludes Ravel.

Raz Darabi, CEO of Mafil comments: "Despite all the difficulties of 2020, dynabook has proved to customers and business partners that it is a strong brand which brings to the business market outstanding computers that demonstrate innovative thinking, quality and safety.”

Darabi adds: “During the year we have delivered laptops not only to government customers and large organisations, but also many small and medium-sized companies, who need to provide the tools for their employees to work remotely. The combination of high quality and innovative products plus the launch of new competitively priced models enables us to work very efficiently and benefit from increased sales," summarises Darabi.


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About Dynabook Inc.

Formerly operating as Toshiba Client Solutions Co. Ltd, Dynabook Inc is now wholly owned by Sharp Corporation. With over three decades of engineering excellence, Dynabook Inc continues to deliver products and solutions of the highest quality and reliability to support our partners and customers in achieving their goals.

For more information, please visit: https://il.dynabook.com/en/generic/business-homepage/
Published: 24 Jan 2021